Listing optimization, also known as Google Places optimization, local listing optimization, local SEO, directory SEO, business profile management, business profile optimization, or reputation management is exposure of business information through directories via ORGANIC search engine results that appear because of their relevance to the search terms. Generally the more frequent a business appears in the first page of search engine results, the more visitors it will receive from the search engine users. Local listing optimization directly targets popular directory and search engine business listings like Google, Yahoo, Bing, Yelp, Angies List, InfoUSA, Localeze, Merchant Circle, Yellowpages, and Superpages amongst several others. To be effective, listing optimization must manage the content in an updated, keyword optimized, and locally relevant method.

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